In a groundbreaking partnership, the BIG3 basketball league has announced its collaboration with VICE Sports to broadcast 14 live games this summer on VICE TV. This alliance marks a significant step in expanding the league's reach and audience engagement. Beginning June 14, 2025, fans can tune in to watch thrilling matches following the CBS broadcast of the season opener in Chicago. With a focus on youth and innovation, both organizations aim to captivate new audiences while maintaining their unique brand identities.
As the BIG3 enters its eighth season, it continues to redefine professional basketball by introducing a city-based model featuring eight new teams representing major U.S. cities. The league's commitment to diversity and opportunity is evident through initiatives such as appointing female coaches and promoting mental health policies. Meanwhile, VICE TV solidifies its reputation as a bold platform for fearless sports programming by incorporating live events like the BIG3 games into its lineup.
The announcement comes amid a series of strategic moves designed to enhance the visibility and competitiveness of the BIG3. Notable signings include Hall-of-Famer Dwight Howard and four-time NBA All-Star Kemba Walker, among others. These developments underscore the league's determination to attract top-tier talent and elevate its status within the sports industry.
This partnership represents an exciting chapter for both entities as they strive to deliver captivating content that resonates with modern audiences. By combining forces, VICE Sports and the BIG3 aim to create a dynamic viewing experience that reflects their shared values of authenticity and innovation.
Through this collaboration, the BIG3 and VICE Sports are set to revolutionize how fans engage with professional basketball during the summer months. As the season unfolds, viewers can expect fast-paced action packed with star power and competitive intensity. Furthermore, this alliance exemplifies the evolving landscape of sports media where unconventional partnerships drive growth and inspire change across industries.
Audiences worldwide eagerly anticipate what promises to be an exhilarating showcase of athleticism and entertainment brought directly into their homes via VICE TV's expansive network. Ultimately, this move positions both organizations at the forefront of contemporary sports broadcasting while honoring their respective missions to push boundaries and challenge norms.